SEO Definition

Search engines enable internet users to locate web-pages.

More than 90% of online interactions begin with the use of a search engine.

Search engines are used millions of times every second of every single day.

Search Engine Optimization (SEO) helps you improve your standing in the SERPs

There are numerous SEO strategies available to us as web-developers

White Hat SEO

• Relevant Keywords
• Fast Loading Times
• Quality Content
• Easy-to-follow site navigation
• Organic in-bound links

Black Hat SEO

• Link Spamming
• Keyword Stuffing
• Cloaking Text and Links
• Content Cloaking
• Buying/Selling Paid Links or Using Link Farms
• Inverted Indexing

Gray Hat SEO

• Hidden Text
• Click-Bait Headlines
• Excessive Long-Tailed Keywords
• Purchasing Expired Domain Names
• Web Directories
• Paid Reviews

But all of those Colours clash with this Suit !!

• Green Hat SEO
• Blue Hat SEO
• Red Hat SEO